Volume is king

Volume is king. It’s the cold and uncompromising fabric of achievement; a harsh truth that most people find too painful to accept. There is no six-week program. There are no shortcuts or hacks. Either you will train daily for years, or you won’t. There is no third option.

Meetings are a conspiracy

Meetings are the primary tool that talentless middle-managers wield in their mission to harvest the energy and creative output of the small number of talented people in any business who know how to perform focused creative work. We will defeat them.